Our Story
GART was founded by Ghosoun El Atat as a customization service for fashion and accessories, offering uniquely tailored pieces. However, as the COVID-19 pandemic unfolded, it became clear that the brand’s vision could extend far beyond customization.
Recognizing this opportunity, her brother, Hamad El Atat, envisioned a shift towards creating refined collections. He made the pivotal decision to transition from custom work to designing and producing GART’s own pieces.
On February 14, 2021, GART 1.0 was launched, marking the beginning of a new journey. Over time, GART evolved into a lifestyle luxury clothing brand, redefining modern luxury through thoughtfully crafted designs that celebrate authentic style and foster a community rooted in subtle distinction, craftsmanship, and connection.
Who We Are
GART is a lifestyle luxury clothing brand designed in Lebanon, built on the vision of offering more than just refined garments; we craft a lifestyle of authenticity. Each collection tells a story, inviting you to make it your own. Beyond clothing, GART fosters a sense of belonging, inspiring a community rooted in subtle distinction.
Vision
To establish GART as a luxury lifestyle clothing brand with a global reach, building an exclusive community for those who value authenticity, subtle distinction, and a true sense of belonging.
Mission
GART is committed to enhancing personal style through high-quality, subtly crafted pieces that create a sense of exclusivity and connection. We aim to empower a distinguished community, offering a lasting sense of belonging while working towards long-term sustainability.